Report 5b Research Paper Example | Topics and Well Written Essays - 500 words

Report 5b - Research Paper Example It implies that if the same study is conduced 20 times then 19 times the results should be within the margin of error. Moreover, it suggests that if the study is conducted several times then the results could differ by +/- 5% of the original results. The participants will be selected by using convenience-sampling technique. The reason researchers have selected convenience sampling because of convenient accessibility and proximity to the researchers. The participants will be IU students who are aware of Scratchy Mommy products. The researchers will conduct focus group session to acquire their perceptions, experiences and views about the Scratchy Mommy products. The two-way focus group will be used that will provide a comparison of the prevailing perception within the group. There will be 12 people (10 females and 2 males) in total who will be sub-categorized into two groups (5 females and 1 male). The reason to choose male participant as a part of focus group is that males also purchase beauty care products for them or their